In January I sent Keep Writing number 117, printed with my two favorite colors—teal and a warm pink that is very close to Pantone’s color of the year for 2019—Living Coral. I did not know this when I decided to paint my bedroom walls this vibrant color—I have been looking for the perfect pink for months, purchasing a oft thrift store hoodie and a warmer shade of lipstick on the hottest July day.
Maybe you didn’t know there is a pantone of the year. Maybe you don’t know what Stephen Merrit was talking about when he wrote about “pantone 292.” Maybe you are not a printer or a designer and don’t know about the glorious pantone books—imagine a collection of paint chips in more hues and tints you can imagine. It is a guide for those of use trying to convey color to others. It is a vocabulary of color. So when you say to me you want a warm pink ink for your business card you can tell me a pantone number and know we are talking about the same thing.
This was one of one of my responses lately—you can see an archive of responses at www.keepwritingpostcards.com/tumblr.com